方向：金融商科
专业：管理学
适合人群：财务管理,管理学,公司管理,商业
是否可以加论文：是
项目时长及形式：英文
产出：
7周在线小组科研学习+5周论文辅导学习 共125课时
学术报告
优秀学员获主导师Reference Letter
EI/CPCI/Scopus/ProQuest/Crossref/EBSCO或同等级别索引国际会议全文投递与发表（可用于申请）
结业证书
成绩单
项目介绍：
In today competitive market any company big or small, in any field and in B2B or B2C should be Customer Centric.
This starts by understanding who is the customer and by creating a loyal based customer.
Actually any company first purpose should not be profit. Profit comes at the end. The main purpose of any business should be to FIND, ATTRACT AND KEEP CUSTOMERS (profitable customer).
This program will help student to understand the customer loyalty matter, what it does, how to build it and the importance of loyalty strategy.
Completing this program the student will:
Increase his understanding of customer loyalty
Understand of the meaning being customer centric
Learn how to apply various strategies and approaches by building a customer loyalty program and customer loyalty action plan for the needs of a business.
Suggested Research Fields:
Relation between customer buying decision and customer service
Examining customer service features that help in customer retention
How customer service can guarantee customer satisfaction and loyalty
在当今竞争激烈的市场中，在任何领域，无论在B2B还是B2C中，无论大小的公司都应该以客户为中心。
首先要了解谁是客户，然后建立忠诚的客户。 实际上，任何公司的首要目标都不应该是利润，而是寻找，吸引和维持顾客（能为企业带来利润的顾客）。 本项目将帮助学生了解客户忠诚度问题，它的作用，如何建立客户忠诚度以及忠诚度策略的重要性。
完成项目后学生将： 加深对客户忠诚度的理解，了解以客户为中心的含义，了解如何通过各种策略和方法建立客户忠诚度体系以及客户忠诚度提升计划。
个性化研究课题参考：
客户购买决定与客户服务之间的关系
检查有助于保留客户的客户服务功能
客户服务如何保证客户满意度和客户忠诚度
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