方向：金融商科
专业：商业
适合人群：管理学,创业创新,市场营销
是否可以加论文：是
项目时长及形式：英文
产出：
7周在线小组科研学习+5周论文辅导学习 共125课时
学术报告
优秀学员获主导师Reference Letter
EI/CPCI/Scopus/ProQuest/Crossref/EBSCO或同等级别索引国际会议全文投递与发表（可用于申请）
结业证书
成绩单
项目介绍：
With the ever-increasing number of options of goods and services in the marketplace, the emergence of new and more media, and the frenzied pace of business today, consumers have shorter attention spans and less time to devote to digesting information. Globalization has compounded the problem as organizations attempt to market their goods and services in the midst of disparate cultural norms and languages.
As a result, all types of organizations need to communicate more quickly, clearly, and effectively across channels, markets, and cultures. Branding has become increasingly critical for organizations to accomplish their objectives.
随着市场上商品和服务选择的数量不断增加，新型媒体的出现以及当今疯狂的商业迭代速度，消费者的注意力跨度越来越短，专注于信息消化的时间也越来越短。 随着商业试图在不同的文化和语言中销售其商品和服务，全球化使问题变得更加复杂。
因此，所有类型的组织都需要在渠道，市场和文化之间进行更快速，清晰和有效的沟通。品牌对于组织实现其目标也变得越来越重要。
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