范德堡大学

范德堡大学市场营销专业

Marketing

市场营销专业概况

学位类型:
硕士
专业方向:
商科
学  制:
21个月
开课时间:
5月
开课类型:
全日制
学  费:
51900美金 ( ≈346,000.00人民币 )

范德堡大学市场营销硕士专业是一个为期10个月的校园学位课程。要想在复杂的商业领域中取得长期成功,必须具备行销方面的基础和专业知识。该计划具备世界一流的教师,前沿的营销课程,以及一对一的职业发展导师。我们的教职员工致力于帮助您做好营销工作的准备。作为一名毕业生,您将处于独特的位置,可以在从国际巨头到初创公司的各种领域中启动职业生涯。您将准备担任各种职位,这些职位为职业发展提供巨大潜力,例如市场分析师,社交媒体协调员,销售客户协调员和消费者洞察力分析师等等。如果您正在考虑从事营销职业,该计划的综合培训将使您能够培养和提升各种技能,并接触各种行业。

市场营销专业课程设置

序号课程介绍Curriculum
1商业营销基础Business Fundamentals for Marketers
2市场营销基础Marketing Fundamentals
3营销统计学Marketing Masters Statistics
4营销传播:广告和社交媒体Marketing Communications: Advertising and Social Media
5新产品开发New Product Development
6消费者对营销决策的见解Consumer Insights for Marketing Decision Making
7定价策略Pricing Strategies
8网络营销策略和分析Internet Marketing Strategy and Analytics
9消费者分析Consumer Analysis
10营销决策定量分析Quantitative Analysis for Marketing Decision Making
11市场营销分析Marketing Analytics
12品牌管理Brand Management

市场营销专业申请要求

要求:不需要全职工作经验,但是强烈建议从事市场营销或相关领域的实习; 平均GPA3.56;GMAT/GRE306;托福/雅思;

学制:10个月;

学费:58400美元/年;

申请截止日期:10月1日;11月12日;1月28日;3月25日;5月6日

市场营销专业申请资料

Transcript: Transcripts We require a separate unofficial transcript from every college or university you are attending or have attended. Official transcripts are required from each institution only if you accept an offer of admission. If you have not graduated, and your conferred degree will be issued later, please wait to order a copy of your official transcript. Official transcripts must reflect the date that the degree was conferred and the degree awarded. If you cannot calculate your cumulative GPA or convert it to a four-point scale, leave the field blank. We will evaluate your academic record accordingly. Transcripts may be mailed to: Center for Data Management-OWEN Vanderbilt University PMB 407833, 2301 Vanderbilt Place Nashville, TN 37240-7833 Curriculum Vitae: Please upload a current professional résumé that highlights your educational background, any work or internship experience, activities, interests and hobbies that are significant to you. Your résumé should be in a format that you would present to a prospective employer. Personal Statement: Essays Your two essays give us great insight into your thinking, communication style, personality and other unique qualities. Be prepared to explain your short-term (post-graduation) and long-term career plans as specifically as possible and to demonstrate your creativity. Log into the application to see specific questions for the current application round. Each essay is limited to no more than 500 words or a single page. Recommendation Letter: Recommendations Your two recommenders can submit references securely online as part of your application materials. Instructions will be included in an email sent to each recommender after you enter the person's contact information in the Recommender section. Be sure to alert your recommenders to look for an email from Vanderbilt. Acceptable recommenders include a current or former professor who knows you well and a current or former employer or business professional who has relied on your work. 2019-05-10: https://business.vanderbilt.edu/master-of-marketing/admissions/#app-deadlines 2019-05-10: https://business.vanderbilt.edu/master-of-marketing/admissions/#app-deadlines

市场营销专业就业方向

市场营销专业在美国的就业方向比较广泛,市场营销专业的毕业生可以将在学校中学到的知识应用到实际的工作岗位中,薪资待遇也比较可观。

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