美国名校市场营销项目盘点，你PICK哪一所?

西北大学

　　IMC-Northwestern Medill

　　官网：

　　http://www.medill.northwestern.edu/imc/index.html

　　DDL: Round 1 November 1: Full-time IMC (Fall start)

　　January 15: Round 2 Full-time IMC (Fall start)

　　项目时长：15个月

　　网申中需提交750字essay(特殊要求的PS)

　　http://www.medill.northwestern.edu/admissions/apply/Full-and-Part-Time-IMC-Graduate-Application-Requirements.html

　　接受GRE/GMAT, TOEFL(106)/IELTS

　　推荐信：2封

　　成绩单需要WES认证

　　申请费：75刀

　　课程设置

　　核心课程包括consumer insight, marketing finance, and statistics and market research;选修课方向包括brand and advertising strategy, corporate communications and public relations, direct and interactive marketing, marketing analytics, and media management.

　　课程的三个特点

　　IMC Immersion Quarter for Full-Time Students

　　Global Integrated Marketing Communications

　　Marketing Innovation in San Francisco

　　MSMS Master of Science in Management Science-Northwestern Kellogg

　　http://www.kellogg.northwestern.edu/programs/ms-management-studies.aspx

　　项目长度：10个月

　　申请要求：5月/6月毕业(7月中旬开课，次年5月毕业)，需要非商科背景，推荐文科、理学学生申请

　　网申中有两篇Essay

　　Application Essay Questions

　　Essay 1: Pursuing a Master’s in Management is a big decision. Walk us through your decision to apply to Kellogg’s MS in Management Studies program, and what you’ve learned about yourself throughout your decision making and application process. (500 words)

　　Essay 2: Kellogg fosters a collaborative community of learners who support each other through the rigorous MSMS coursework, and in their endeavors outside of the classroom. Tell us about an experience where you worked within a team or community to navigate a challenge or make a difficult decision. (300 words)

　　一个video essay

　　http://www.kellogg.northwestern.edu/programs/ms-management-studies/admissions.aspx

　　这类网申essay写作稍有难度，大家可以交给meeloun来写，专业的留学文书写作机构，欢迎登陆www.lxws.net查看详情。

　　DDL：四轮(国际学生三轮)

　　需要完成Microeconomics & Quantitative Reasoning 课程

　　接受GRE/GMAT,TOEFL/IELTS

　　申请费：125刀

　　注意，海外申请者须在第三轮之前完成申请以便visa的审理。

　　杜克大学

　　MMS: Foundations of Business – Duke Fuqua

　　http://www.fuqua.duke.edu/mms-foundations-of-business/

　　项目长度：10 months

　　尽量首轮提交，第二轮起多数是美本，最迟第三轮(签证时间问题)

　　网申中有三个short questions和两篇essay

　　http://www.fuqua.duke.edu/mms-foundations-of-business/admissions/application-instructions/

　　接受GRE/GMAT，接受IELTS/TOFEL，GT要求不高

　　推荐信: 2封

　　申请费为125刀

　　不需要有pre-requisite courses，但推荐：统计，微积分和金融相关课程

　　有4轮DDL(国际学生3轮):

　　弗吉尼亚大学

　　MS in Commerce: Marketing and Management - Virginia

　　https://www.commerce.virginia.edu/ms-commerce/marketing-management

　　申请要求：毕业未满18个月，本科背景适合文科，理科和工科的背景学生，不适合商科背景的，经济学背景的学生可以申请。

　　项目长度：10个月

　　DDL: 6轮(国际学生2轮)

　　Round 1

　　Apply by Nov. 1, 2017; Decision communicated by Dec. 1, 2017

　　Round 2

　　Apply by Jan. 1, 2018; Decision communicated by March 1, 2018 (international applicants)

　　接受GRE/GMAT(强烈推荐GMAT), TOEFL(100) /IELTS(7.5)

　　推荐信：2封，至少1封来自学术推荐人

　　成绩单需要WES认证

　　申请费：75刀

　　先修课程：

　　COMM 2010 Introduction to Financial Accounting

　　ECON 2010 Principles of Microeconomics

　　Introduction to Statistics**

　　* The only online course that students may take for a prerequisite is COMM 2010 Introduction to Financial Accounting, offered online through the University of Virginia's summer sessions.

　　**UVA statistics courses that qualify to serve as a prerequisite are STAT 1100, STAT 1120, STAT 2020, STAT 2120, SOC 3120, SOC 3130, ECON 3720, PPOL 4240, PSYC 3005, APMA 3110, and APMA 3120.

　　Course Topics:

　　Brand management and integrated marketing communication strategy

　　Project management

　　Social media marketing metrics and strategy

　　Consumer behavior research and pricing strategy

　　Creating value in B2B markets

　　华盛顿圣路易斯

　　MS in Customer Analytics (MSCA)– WUSTL

　　https://olin.wustl.edu/EN-US/academic-programs/specialized-masters-programs/ms-in-customer-analytics/Pages/default.aspx

　　DDL: 4轮(国际学生3轮)

　　先修课程：Calculus I and II and Statistics(微积分1, 2;统计学)

　　项目特点：STEM项目，有IBM合作资源，其他院系合作资源，实践条件充足(偏向大数据)

　　项目长度：39 credit hour graduate analytics program in three semesters

　　申请费：100刀

　　简历：1页

　　Required Essay：2篇

　　1. At Olin, we pride ourselves on our supportive, close-knit community. We aim to know every student by name and become familiar with your story. Please introduce yourself to us as you would to your future Olin classmates. (500 word maximum)

　　2. In a sentence or two, please describe how you see your immediate career plans after graduation from Olin. Don’t worry; we won’t hold you to them.

　　English Language Skill Assessment Video (For International Applicants only)

　　推荐信：不需要推荐信

　　接受GRE/GMAT, TOEFL/IELTS

　　https://olin.wustl.edu/EN-US/academic-programs/specialized-masters-programs/ms-in-customer-analytics/Admissions/Pages/Application-Process.aspx

　　南加州大学

　　MS in Business Analytics – USC

　　https://www.marshall.usc.edu/programs/specialized-masters-programs/master-science-business-analytics

　　项目长度：18个月课程，8月中旬开课

　　项目特点：STEM项目 偏向大数据研究

　　DDL: April 15th for International Students

　　Oct. 1开放申请，先到先得

　　接受GRE/GMAT，TOEFL 100 (20), IELTS 6.5(6)

　　Essay question

　　1-minute video of yourself discussing why you are interested in our program

　　网申时需要邮寄成绩单

　　Applicants’ Average GPA: 3.63

　　https://www.marshall.usc.edu/msanalytics/admissions

　　Master of Science in Marketing

　　https://www.marshall.usc.edu/programs/specialized-masters-programs/master-science-marketing

　　DDL5轮，国际生3轮

　　项目特点：MS MKT项目是在Marshall商学院，所有core+elective的课程都是Marshall MBA的课程，除Core外大多数Elective课程与Second Year MBA一起上;除Marshall的Elective课程外，MSMKT学生还可以选择其他学院，如电影学院，传媒学院，工程学院等课程。

　　接受GRE/GMAT, TOEFL(100+), IELTS(6.0+)

　　Prefer两年工作经验的申请者

　　MSc Global Media and Communications (M.A. in Global Communication)

　　– LSE & USC

　　http://www.lse.ac.uk/study/graduate/taughtProgrammes2017/mscglobalmediaandcommunications.aspx

　　http://annenberg.usc.edu/communication/global-communication-MA

　　项目时间分配：第一年在LSE，第二年在USC

　　两个学校都要提交申请

　　DDL: ROLLING ADMISSION LSE 无DDL，September 27开放申请; USC September 1 开放，February 1 后可能不再接受申请。

　　不需要GRE/GMAT成绩

　　LSE requirements

　　IELTS: 7.0 (6.5, 6.0 in speaking); TOFEL: 107(22, 20 in speaking)

　　USC需要寄送纸质成绩单

　　GPA: 3.5/4.0

　　哥伦比亚大学

　　Master of Science in Marketing--Columbia University (NY)

　　https://www8.gsb.columbia.edu/programs/master-of-science/master-science-marketing

　　项目长度：一年

　　DDL: Jan. 22nd, 2018 11:59 EST

　　项目特点：This degree is targeted to students who wish to pursue a more analytical course of study than that offered by Columbia Business School’s MBA program. Candidates have academic preparation equivalent to that of entering PhD students, but wish to pursue a shorter course of study in order to better prepare for their careers.

　　先修课程：数理要求高，入学前8月中旬需完成数学课程和MBA课程各两门，要求学生在本科修过统计学和概率论，prefer学过编程的学生。

　　申请费：100刀

　　推荐信：两封(最多可接受五封)

　　接受GRE/GMAT, TOEFL/IETLS

　　网申：一篇essay(In 500–1000 words please describe your reasons for pursuing a Master of Science in Marketing Science and your short-term and/or long-term career goals. In particular, discuss how you envision the MS degree will help you attain these goals. In addition, indicate which elective courses you plan to take during the program. As the MS program aims at building analytical skills for solving marketing problems, it is important that MS students take electives from within and outside the Business School. )

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